http://treadwaygroup.com Fri, 29 May 2009 05:21:50 +0000 http://backend.userland.com/rss092 en With the enterprise IT marketing going to hell in a hand basket, many people are asking what they can do now to keep the wheels on the bus.  One way to make sure you stand out is to shift the efficiency vs. effectiveness formula in the direction of effectiveness. That means that everything ... http://treadwaygroup.com/time-to-get-vertical/ So many times I go to look up a company and take a run through their website to get an idea of who they are and what they do.  More often than not I am thoroughly underwhelmed.  It’s not for lack of effort - many of the worst sites I’ve ... http://treadwaygroup.com/your-corporate-website-is-lame-now-what/ We have recently done work for a couple of IT services firms.  One in NY and the other in Cambridge, MA.  As a guy who has primarily been involved in product organizations over the years, the marketing challenges of services businesses were harder than I expected.  Really - products are ... http://treadwaygroup.com/services-marketing-is-harder-than-product-marketing/ NOTE:  this is a repost of an article posted on JohnTreadway.com Many hours are spent on building the best website for the money.  We think about site structure, content, look and feel and other elements to the design and delivery of the site.  As much work as it may be to ... http://treadwaygroup.com/b2b-websites-now-comes-the-hard-part/ These days it's very difficult for companies to be focused on anything past the next few weeks.  With the continued decline in spending across most industries, many business leaders are wondering if they will be in business next year. Even during the height of the worst crisis since the great depression, ... http://treadwaygroup.com/welcome-to-treadwaygroup/